High level description of the feature being built.
Link to designs, e.g. in Figma.
Plain English description of the product’s features and how they work. Use bullet points.
Implementation and architecture details. Use bullet points, code snippets, etc. Specify who will work on the project in addition to the accountable engineer.
Explain how you’re going to measure that the feature worked. Be specific with tables, charts, columns, statistics, etc. Provide a link to a dashboard, e.g. in Looker.